Jon Reiss is a filmmaker, author and media strategist who wrote the book Think Outside the Box Office. His company, 8 Above, creates custom strategies and distribution campaigns for proactive filmmakers. Reiss has consulted with hundreds of filmmakers and film organizations throughout the world including The Gotham, IDA, Screen Australia, Film Independent, Creative Scotland. 8 Above has developed bespoke audience-building strategies and theatrical campaigns for independent films, specialty films, and documentaries.